Edgile

Project type: Visual Identity Uplift

Insight

Edgile is a cybersecurity consulting firm delivering strategic cybersecurity and risk management services to the Fortune 500. The CEO's insight catalyzed a design metamorphosis of the logo and branding. Drawing inspiration from the concept of "Agility at the Edge," I envisioned a typography style that implemented sharp lines and meticulous structure. Notably, the letter "g" evolved to incorporate a square, edgy tail, a visual nod to the dynamic concept of "the edge."

Color & Core Elements

A deliberate shift was made towards a fresh, vibrant blue - a hue rooted in the profound meaning of trust. The new color not only breathed life into the brand but also aligned seamlessly with Edgile's commitment to reliability and security. A pivotal element in the brand's refreshed identity was the creation of a core graphic. This circular masterpiece served as a visual representation of Edgile's three focal areas. Symbolizing the interconnectedness and synergy between these core elements, the graphic conveyed a holistic approach to cybersecurity and risk management.